The 10D Experience ("Experience") is a 10-step process to building your online presence. Created using industry best practices, top-notch software, and user-friendly tools, the Experience begins with a review of your business goals and determining how your online presence will align with them. From there, each step builds on the previous one, allowing you have an up close and personal look at a digital vision being brought to reality right before your very eyes!
For awhile, things we’re looking good for brick-and-mortar companies. As recent as October of 2019, 84% of small business owners indicated that they were feeling optimistic about the future of their companies (Source: https://www.smallbizgenius.net/by-the-numbers/small-business-statistics/#gref).
Easily transition your business to online with the Experience.
It all starts with a business plan.
The Discover phase is the foundation of the Experience. Using the Web Strategy Primer, you are able to explore aspects of your digital products that you may not even have considered before. For example, in the Primer, you work through a Unique Selling Proposition (USP).
Other areas you work through are but not limited to include:
Website Objectives & Design
Domain Strategy & Selection
Browser & Devise Optimization
In the Devise stage, all strategies discussed and created in the Discover phase are finalized. Each strategy is scrutinized and reworked if needed. This allows input from all team members, which encourages a culture of teamwork and eliminates spectatorship.
Website Design & Development Strategy
Using the Hasso-Plattner Institute of Design's concept of Design Thinking, we take our clients through a 5-stage process for the look and feel of their digital properties. This allows for a solutions that are creative and innovative and align with your business goals.
Simply put, it allows for a design that builds better products and services and can position them to scale right alongside the company.
The Develop stage consists of 2 parts: Application and Implementation.
In this phase, the Front-End Development and Back-End Development takes place. We ensure all systems are prepared, tested, and ready to go.The Implementation Phase
It is in the Implementation phase that additional features are built alongside the website to ensure that performance, traffic, and compliance are addressed.
After strategizing, designing, and developing, we prepare your site for the world to see! At this stage, heavy testing is involved, as we encourage testing from the client and the QA team. The teams work together to finalize the site, comparing the finished look to the design that was created back in the Design stage. Each provides feedback, and then those items are compiled into a to-do list in our collaborative environment, where each team checks to make sure all items are addressed.
In the beginning of the process, teams are encourage to document any task performed step-by-step. In this stage, we bring all those notes in the Knowledge Manager tool. This tool will be a living document, which will become a "go-to" for current and future team members.
Now that the site has been launched, we begin the process of learning more about how we can improve it. Here, we implement a 3-step approach: Training, Learning Management (Job Aids), and a business improvement process using Lean Six Sigma.
Now that your site is live, it's time to market it to the masses! We bring in a structured, done-for-you digital marketing strategy & plan, where your website will be promoted using multiple digital marketing tactics including: email, content marketing, social media, and SEO (Search Engine Optimization)!
Search Engine Optimization
In this stage, we drive your business' growth! We help you build your audience as well as develop additional revenue streams! We explore the best options that will fit your business needs, which could include:
Launching a podcast
Developing an online community
Creating an online course
Implementing a paid membership area on your website
Facilitating an online group coaching program
Make a commitment to customer service, and there's no better way to accomplish that than with a chatbot. In this stage, we build a chatbot with predetermined scripts that help you to answer questions that you customer may have at any time! These days, you can no longer ignore your online customers--you must be available 24 hours a day and 7 days a week!