Cora Speaks at Marketing Round Table

Gerritt Cora Speaks at Nierman Practice Management Marketing Round Table

Nierman Practice Management recently held a Virtual Marketing Round Table inviting Gerritt Cora from Progressive Dental Marketing to speak. With over a decade of experience growing dental practices in niche markets, Cora spoke on how to develop, scale, and maximize dental marketing results given today’s market conditions. Known for expertise and success in driving dental implant and full arch marketing, Progressive Dental Marketing has always focused on niche areas of growth for their practices. They have worked with and developed some of the leading dental sleep medicine providers in the country and see major opportunities in this area with tremendous patient need.

Estimates show that over 20 million U.S. adults have undiagnosed sleep apnea. A hidden health crisis, many dental professionals see this as an opportunity to be an educational resource to their communities and help patients get the care they need. Nierman Practice Management has spent the last 30 years helping practices grow by teaching them how to implement dental sleep medicine, temporomandibular joint (TMJ) disorder treatment, and dental-to-medical cross coding into their practices.

Jon Nierman, Dr. Arthur Feigenbaum, and Lisa Moler from Nierman Practice Management, Delta Sleep International, and MedMark Media, interviewed dental marketing experts including Progressive Dental Marketing’s Vice President and Managing Partner, Gerritt Cora. With extensive experience developing practices in this niche market, he also has a unique advantage—a patient’s perspective.

“I’m a sleep apnea patient myself,” Cora remarks, “Had I not been screened in a dental office, I may not have known I have this condition or how to manage it. I know compared to so many others, I was lucky.”

Although treatable, sleep apnea has commonly been referred to as a silent killer. Many cases go undiagnosed since many of the symptoms occur while sleeping (snoring), or could be attributed to other conditions (depression, headaches, insomnia). If left untreated, sleep apnea can lead to memory loss, weight gain, and cardiovascular disease.

In the position to examine and discuss oral health as well as overall health, many dentists have an opportunity to not only educate patients on the signs and risk factors of sleep apnea but to screen for it and treat it as well. Cora and the Progressive Dental Marketing team teach dental offices to bring this condition to the forefront, eliminate the maze of misunderstanding surrounding it, and help patients receive the life-changing and life-saving treatment they need.

Whether sleep medicine, laser dentistry, or full mouth dental implants, Progressive Dental Marketing specializes in helping dental practices thrive in niche market spaces. Now more than ever, they have become a resource for clinicians across the country by cutting through the doubt and confusion suffocating the dental industry and replacing it with strategic planning and support.

Offering something previously unseen in the dental industry, Progressive Dental Marketing provides both the tools to gain leads as well as the training to convert them, all from one, award-winning team. From marketing services that include website development, social media management, and TV commercials, to ongoing support through accredited continuing education courses and one-on-one coaching, Progressive Dental Marketing is a pioneer in strategic practice growth in the dental industry.

To learn more about Progressive Dental Marketing or the services they offer, visit To schedule a complimentary practice growth consultation and find out how to expand a dental practice into today’s changing market, call 727-286-6211.

About Progressive Dental Marketing

Progressive Dental Marketing (PDM) is a one-stop consulting firm specializing in marketing and practice growth for dental professionals through individualized marketing campaigns, practice development, a continuing education continuum, advertising, and more. PDM has become one of the fastest-growing companies in the industry, due to constant innovation, growth and long-term client retention, and has ranked on the Inc. 5000’s list of fastest-growing private companies in America every year since 2015. The company has partnered with some of the largest dental organizations in the country and continues to offer its full range of services to dental clinicians around the world. For more information about Progressive Dental Marketing please visit or call 727-286-6211 to schedule a complimentary dental marketing consultation.

This content was originally published here.

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