Shoppers say they've used online resources
Shoppers who visited a store and used online search before going in
People trust online reviews
In 2019, 93% of shoppers say they’ve used online resources (search, video, apps) while 83% of U.S. shoppers who visited a store said they used online search before going in.
(Source: Google/Ipsos, Global Retail Study, Feb. 2019)