Small Business Week 2013 was designed to cater to an audience to help them navigate how to manage all events being held citywide.
The Small Business Week was an easy build. Because it was designed to be responsive, a mobile-first strategy was approached. We used the colors from the event to maintain a consistent brand. Also, we used Google Analytics to determine what would be the best navigational items. The Event Finder helped users find events, get directions, and save them locally.