The 10D Experience ("Experience") is a 10-step process to building your online presence. Created using industry best practices, top-notch software, and user-friendly tools, the Experience begins with a review of your business goals and determining how your online presence will align with them. From there, each step builds on the previous one, allowing you have an up close and personal look at a digital vision being brought to reality right before your very eyes!
For awhile, things we’re looking good for brick-and-mortar companies. As recent as October of 2019, 84% of small business owners indicated that they were feeling optimistic about the future of their companies (Source: https://www.smallbizgenius.net/by-the-numbers/small-business-statistics/#gref).
Easily transition your business to online with the Experience.
It all starts with a business plan.
The Discover phase is the foundation of the Experience. Using the Web Strategy Primer, you are able to explore aspects of your digital products that you may not even have considered before. For example, in the Primer, you work through a Unique Selling Proposition (USP).
Other areas you work through are but not limited to include:
Website Objectives & Design
Domain Strategy & Selection
Browser & Devise Optimization
In the Devise stage, all strategies discussed and created in the Discover phase are finalized. Each strategy is scrutinized and reworked if needed. This allows input from all team members, which encourages a culture of teamwork and eliminates spectatorship.
Website Design & Development Strategy
Mobile App Design & Development Strategy
Using the Hasso-Plattner Institute of Design's concept of Design Thinking, we take our clients through a 5-stage process for the look and feel of their digital properties. This allows for a solutions that are creative and innovative and align with your business goals.
Simply put, it allows for a design that builds better products and services and can position them to scale right alongside the company.
The Develop stage consists of 2 parts: Application and Implementation.
In this phase, the Front-End Development and Back-End Development takes place. We ensure all systems are prepared, tested, and ready to go.The Implementation Phase
It is in the Implementation phase that additional features are built alongside the website to ensure that performance, traffic, and compliance are addressed.
After strategizing, designing, and developing, we prepare your site for the world to see! At this stage, heavy testing is involved, as we encourage testing from the client and the QA team. The teams work together to finalize the site, comparing the finished look to the design that was created back in the Design stage. Each provides feedback, and then those items are compiled into a to-do list in our collaborative environment, where each team checks to make sure all items are addressed.
In the beginning of the process, teams are encourage to document any task performed step-by-step. In this stage, we bring all those notes in the Knowledge Manager tool. This tool will be a living document, which will become a "go-to" for current and future team members.
Now that the site has been launched, we begin the process of learning more about how we can improve it. Here, we implement a 3-step approach: Training, Learning Management (Job Aids), and a business improvement process using Lean Six Sigma.
Now that your site is live, it's time to market it to the masses! We bring in a structured, and done-for-you digital marketing plan, where your website will be promoted using multiple channels including email, content marketing, social media, and much more!
In the Dinero stage, you guessed it--we find you ways to make money using your website. Back in the Devise stage, we create an Affiliate strategy, where we discover ways to bring additional revenue to your site while you sleep!
After a month, we re-visit the website and begin the website improvement process. We adapt an Agile approach, where we begin 2-week intervals to work on issues throughout the site. We use our Bug Tracker to prioritize issues and create stories and tasks. We also perform a Conversion Audit at this period, which will review the site's performance and provide additional steps to take for improvement. Tasks are set up in our Kanban Buddy tool.